Woo Hoo for Woo Rank!!!

This week we ran our websites through Woorank to find areas where we can improve and optimize our sites so that we can improve our ranking and online visibility.  This was probably my favorite assignment of the semester!  Why?  Because I feel like I have a handle on most of the items, but I miss the mark when I forget to incorporate all the different tasks.

For instance - I always include alternate text when posting pics at work, yet somehow I missed it on my website.  It might have just been an oversight when I posted the picture, or it might be that the place I enter that information wasn't obvious and I have to research how to do it on that system.

Another area that I have to improve on is my meta tags.  I felt like I was being too "wordy" when I added mine.  Turns out, I was too brief and I need to add more.

I appreciated how quickly woorank gave me the results and now I have a nice little checklist of things to improve.  I love checklists so that works for me!

Power of social media

This week real life, my job and my school all coordinated together!  It was time to study social media for my class, I have been working hard to be more consistent and develop my social media presence and I am currently at a convention where we talked about...social media.  It was like a little in depth social media education for me this week.

I am super grateful that we learned about google adwords and analytics and everything else we have studied this semester, but I truly feel like social media is the place where I can truly impact my business.

My goal is to continue to post consistently on facebook and to expand my postings on instagram and pinterest.  In addition, I want to make sure I am promoting my products.  While I think there should be a good blend of posts that just provide information, with promotional type posts... I think that sometimes I just post info and I don't really ask for the sale....

In a weird coincidence, I also saw the power of social media this week.  While we were at convention my buddy Gail and I decided to post a few videos about our experience to our team page.  Well after just one or two silly one minute videos, we suddenly had a following.  Even people here at the convention had seen them and asked if we would doing more.  We even had people volunteer to be "special guests" on our" show.  I posted all these videos on our private team page, but I am definitely trying to figure out a way to capture that same enthusiasm so I can do something as rewarding to promote my website.

Landing Page Optimization and SEO

This week we spent some time analyzing our landing pages to make sure that they contain the information that users are looking for and that they match our ads.  It can be frustrating for a site visitor to follow an ad to your site, looking for the promotion from the ad, but not see it right away.  If they don't find the information quickly, they will typically jump right back off your site, making the money you spent, worthless.  Therefore it's important to protect your investment and make the experience better for your visitors.

We also spent some time studying SEO.  Once again, this was just a little look and it will definitely require more study.  I discovered that I will need to spend some time getting some backlinks to my site, in order to increase my rankings.  I believe I have set up my meta tags correctly, but now I more fully understand why and how they work.