In the stamping and scrapbooking industry it is easy to get tons of hits. You simply have to post cute projects, participate in blog hops and share on social media. The problem is, lots of hits doesn't actually equate to better sales. Many of those hits are from people looking for ideas on how to promote the products to their own customers.
As I move away from a blogging site and focus more on promoting my business, I hope to discover the keywords that will attract customers to my site.
This week we learned
- Think like a customer when building keyword lists
- Good keywords that are short phrases perform best (2-3 words)
- Determine whether general keywords or specific keywords suit your topic better
- Group keywords by themes
I made a huge list of keywords and researched how they performed. At this point I'm planning to manually manage my budget so that I can adjust where I spend my money, depending on what performs the best.
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