I think this week ended up being about sharing what I've learned....
We added Google Analytics to our sites this week and worked on our Adwords campaigns.
I added analytics to my blog a few years (?) ago. As with all things, I go through phases when I work hard to learn and implement new skills, then I slack off, then I work hard... Kind of sounds like those Nephites hanging out in the wilderness, doesn't it. (There are more than a few things in my life where I see that pattern rear it's ugly head....) Anyway, I added analytics a while back and periodically I'll go and check to see how people find my blog, which posts/links they are clicking on, how many hits I get, etc., but I haven't done much else with it.
Now that I am moving along on my web design/development education, I am looking at all of these things more thoroughly and attempting to understand them better. As part of the discussion for class I was able to share some of the things that I found interesting in the stats for my blog.
And then...
Today, I met a friend at Starbucks to chat about our businesses and blogging and instagram and periscope... and I was able to discuss affiliate marketing and adwords and analytics. Not only was it great to be able to share what I've learned, but it helped me to realize what I have taken away from all the things we have been studying.
I know that I've just scratched the surface on these topics and I'll have to continue to study them and implement them in order to gain a better understanding, but it looks like I have a new "geeky" friend to chat about it with.
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