This week we spent some time analyzing our landing pages to make sure that they contain the information that users are looking for and that they match our ads. It can be frustrating for a site visitor to follow an ad to your site, looking for the promotion from the ad, but not see it right away. If they don't find the information quickly, they will typically jump right back off your site, making the money you spent, worthless. Therefore it's important to protect your investment and make the experience better for your visitors.
We also spent some time studying SEO. Once again, this was just a little look and it will definitely require more study. I discovered that I will need to spend some time getting some backlinks to my site, in order to increase my rankings. I believe I have set up my meta tags correctly, but now I more fully understand why and how they work.
No comments:
Post a Comment