Power of social media

This week real life, my job and my school all coordinated together!  It was time to study social media for my class, I have been working hard to be more consistent and develop my social media presence and I am currently at a convention where we talked about...social media.  It was like a little in depth social media education for me this week.

I am super grateful that we learned about google adwords and analytics and everything else we have studied this semester, but I truly feel like social media is the place where I can truly impact my business.

My goal is to continue to post consistently on facebook and to expand my postings on instagram and pinterest.  In addition, I want to make sure I am promoting my products.  While I think there should be a good blend of posts that just provide information, with promotional type posts... I think that sometimes I just post info and I don't really ask for the sale....

In a weird coincidence, I also saw the power of social media this week.  While we were at convention my buddy Gail and I decided to post a few videos about our experience to our team page.  Well after just one or two silly one minute videos, we suddenly had a following.  Even people here at the convention had seen them and asked if we would doing more.  We even had people volunteer to be "special guests" on our" show.  I posted all these videos on our private team page, but I am definitely trying to figure out a way to capture that same enthusiasm so I can do something as rewarding to promote my website.

Landing Page Optimization and SEO

This week we spent some time analyzing our landing pages to make sure that they contain the information that users are looking for and that they match our ads.  It can be frustrating for a site visitor to follow an ad to your site, looking for the promotion from the ad, but not see it right away.  If they don't find the information quickly, they will typically jump right back off your site, making the money you spent, worthless.  Therefore it's important to protect your investment and make the experience better for your visitors.

We also spent some time studying SEO.  Once again, this was just a little look and it will definitely require more study.  I discovered that I will need to spend some time getting some backlinks to my site, in order to increase my rankings.  I believe I have set up my meta tags correctly, but now I more fully understand why and how they work.

Sharing what I've learned

I think this week ended up being about sharing what I've learned....

We added Google Analytics to our sites this week and worked on our Adwords campaigns.

I added analytics to my blog a few years (?) ago.  As with all things, I go through phases when I work hard to learn and implement new skills, then I slack off, then I work hard... Kind of sounds like those Nephites hanging out in the wilderness, doesn't it.  (There are more than a few things in my life where I see that pattern rear it's ugly head....) Anyway, I added analytics a while back and periodically I'll go and check to see how people find my blog, which posts/links they are clicking on, how many hits I get, etc., but I haven't done much else with it.

Now that I am moving along on my web design/development education, I am looking at all of these things more thoroughly and attempting to understand them better.  As part of the discussion for class I was able to share some of the things that I found interesting in the stats for my blog. 

And then...

Today, I met a friend at Starbucks to chat about our businesses and blogging and instagram and periscope... and I was able to discuss affiliate marketing and adwords and analytics.  Not only was it great to be able to share what I've learned, but it helped me to realize what I have taken away from all the things we have been studying. 

I know that I've just scratched the surface on these topics and I'll have to continue to study them and implement them in order to gain a better understanding, but it looks like I have a new "geeky" friend to chat about it with.

Ads that work

This week we worked on creating our google ads.  It was interesting to think about how to say what we want to say in just a few characters.  I really enjoyed reading my classmates ads and getting their feedback.  It was interesting to see how different our perspectives are.  It was a great reminder that everyone sees things differently.  We might think our message is very clear, but often, it isn't.

I tested a couple of my ad ideas with my classmates and they gave them top marks, so now it will be interesting to see if they generate hits for my site.

Speaking of my site.... I love it!!!!!  I am having so much fun finishing it up.  I have so much content to add, that I am sure I will be working on it for a long time, but it's really starting to look the way I want it to.  This weekend, I'm taking photos and adding a few more things to my for sale pages, but really...it's pretty much ready to go.

I gave one of my customer groups a sneak peek and they loved it!  They were excited to see that I was incorporating some of the things they had asked for.

Keywords...Keywords...Keywords....

It's time to start advertising our websites.  I am hoping to learn some techniques to help me drive the "right" kind of traffic to my site.

In the stamping and scrapbooking industry it is easy to get tons of hits.  You simply have to post cute projects, participate in blog hops and share on social media.  The problem is, lots of hits doesn't actually equate to better sales.  Many of those hits are from people looking for ideas on how to promote the products to their own customers.

As I move away from a blogging site and focus more on promoting my business, I hope to discover the keywords that will attract customers to my site.

This week we learned

• Think like a customer when building keyword lists
• Good keywords that are short phrases perform best (2-3 words)
• Determine whether general keywords or specific keywords suit your topic better
• Group keywords by themes

I made a huge list of keywords and researched how they performed.  At this point I'm planning to manually manage my budget so that I can adjust where I spend my money, depending on what performs the best.

Licenses and Taxes - Oh My!

This week was all about legal structure, licenses and taxes.  The stumbling blocks of every entrepreneur.  For me, it is fun to think about how I want to grow my business, what products are selling and what classes I should teach.  It's not as much fun to decide whether my business should be a sole proprietorship, a corporation or a partnership.  And it's definitely not fun to talk about taxes!  However, I spent the whole week doing just that, and it wasn't so bad.  It actually felt good to be somewhat knowledgeable about one of our topics, instead of trying to cram as much as I can into a quick 48 hour study period. 

I researched to make sure that I have the proper legal structure in place, applied for my seller's permit and read up on the sales tax laws that pertain to my type of business and the online sales. 

While it's not really a "fun" topic, it feels good to know that I've got all the right pieces in place and I can keep moving forward on my website.

We're getting close to launch date!

This week was all about site design and credit card payments.  I spent a great deal of time revisiting some websites.  While I found a couple that inspired me, mostly I was reminded of what I didn't like and where I thought I could improve upon what others are doing.  That sounds much more egotistical than I really mean.  I am not the ultimate web guru.  I think I've just outgrown the typical "blog style" website and I am hoping to create something a little bit different.

As always, I am great at brainstorming and coming up with the ideas, I just need to continue to develop my skills so I can implement them! 

I got off to a bit of a rocky start with building my site and I still have one little item that is driving me crazy (I can't figure out how to change the name that displays on the web browser tab), but I am finally starting to understand how to change the fonts, backgrounds, etc.  I definitely think this will be the last website I build, using a site builder!  While it's quick and easy once you get going, there are pieces and parts that you either can't change at all, or have very limited options.

My other little stumbling block is...  I have a ton of content I want to put on the site.  I'm hoping I can find the time to really do it the way I want it.